![]() ![]() In fact, since January 2021, we’ve placed more than 100 Unusual Activity Alerts on Yelp pages related to these incidents, which has resulted in the removal of nearly 4,500 reviews for violating our content policies. Throughout the pandemic, we’ve placed Unusual Activity Alerts on a Yelp page when we uncover an influx of activity in response to a business gaining public attention for their stance on COVID health and safety practices - including requiring vaccinations for employees and/or customers. Mitigating against these “review bombing” events has become a significant issue for online review platforms, which is why Yelp has heavily invested to address this phenomenon for years through our Consumer Alerts program. When a business gains public attention, people often come to Yelp to express their views on the matter. However, in recent weeks, we’ve seen a rise in reviews focused on people’s stance on COVID vaccinations rather than their actual experience with the business. ![]() Yelp’s Content Guidelines require that all reviews be based on a first-hand consumer experience. This is one of the significant measures Yelp takes to maintain the integrity and quality of the content on our platform. To help protect businesses that may experience backlash for their vaccination policies, we are proactively monitoring Yelp pages of businesses that activate these attributes. To help consumers understand how a business is currently operating as pandemic guidelines continue to evolve, today, Yelp is announcing two new, free attributes – “Proof of vaccination required” and “All staff fully vaccinated.” Users will be able to filter by these attributes when searching for local businesses on Yelp and will easily see “Proof of vaccination required” indicated on restaurant, food and nightlife businesses in search results. With the uncertainty surrounding the spread of the COVID Delta variant, we’re seeing an increasing number of businesses implement new safety measures to protect their employees and communities. ![]()
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